Go straight to #5, do not stop:
Recently, I spoke with Chadi Irani, the online manager of The Palm Beach Post. Like many other traditional news organizations, The Palm Beach Post has suffered from declining print circulation and advertising revenue. Local advertisers are no longer interested in what Irani describes as “the old-fashioned, standard [ad] packages we used to throw out.”
What local businesses need, Irani has discovered, are not advertising solutions in the form of display advertising packages, but advertising partners. These businesses don’t understand how to advertise online and they want advice.
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