The Future of Advertising is Social (Part 2) - 140 Proof
"Adding social actions to advertising increases affinity between brands and consumers:"
Social actions in ads present brands on a human level, bringing the user and the brand closer together. Allowing replies and comments on an ad links individual consumers with a real business representative.
Don’t underestimate the power of this personal connection. When a customer talks back to a brand and gets a real response, like they do when they talk to @comcastcares or @BofA_help, the brand feels more accessible. At Bubble Fusion we’ve repeatedly experienced the benefit of connecting directly with our customers, and we’ll share those experiences in a future post.
Social actions in ads provide a smoother user experience. They enable actions that users are used to taking in other parts of the site and keep the user in context. Ultimately, the ad feels like part of the platform and is more likely to be welcomed by the user.
Finally, social actions in ads offer consumers a sense of control. Voting features such as Facebook’s “Like” button or an “X” that makes the ad disappear imparts a sense of power over the ads themselves. Even if users can’t fully turn off the ads, feeling validated and listened to strengthens the user’s connection to the platform and gives the advertiser feedback on their campaign.
Lots of Clicks - Top Online Activities
Top 100 sites in 2010: Search giants, shopping, Facebook and a bit of porn | iGeneration
| ZDNet.com:
| ZDNet.com:
"According to the BBC, there are over 1.7 billion users on the web, over 154 trillion emails sent in the average day, 330,000 blog posts published in the average day and over 1.6 billion Google searches in the average day."
FT.com / Media - US media lose $10bn advertising in first half
FT.com / Media - US media lose $10bn advertising in first half: "Newspapers, for some time the weakest media performers because of the online migration of classified advertising, turned in further heavy declines. Local and national newspapers saw 13.2 per cent and 22.8 per cent falls respectively, as Sunday supplement advertising dropped 22.4 per cent nationally and 45.7 per cent locally."
U.S. Online Ad Spend to Surpass Print
US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study.
Online spending is forecast to rise 9.6 per cent to $119.6bn, while print spending will fall 3 per cent to $111.5bn, according to a survey of 1,000 advertisers by Outsell, a publishing research company.
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