5 Ways to Monetize the Future of News Media
5 Ways to Monetize the Future of News Media
Go straight to #5, do not stop:
Go straight to #5, do not stop:
Recently, I spoke with Chadi Irani, the online manager of The Palm Beach Post. Like many other traditional news organizations, The Palm Beach Post has suffered from declining print circulation and advertising revenue. Local advertisers are no longer interested in what Irani describes as “the old-fashioned, standard [ad] packages we used to throw out.”
What local businesses need, Irani has discovered, are not advertising solutions in the form of display advertising packages, but advertising partners. These businesses don’t understand how to advertise online and they want advice.
Laws of the Emerging Social Economy
Moving from change as the exception to change as the norm.
"Today we’re seeing faster consumer behavior shifts, quicker pricing changes, more rapid product cycles, and faster media feedback loops. While this can also lead to more extreme market conditions, it also enables opportunities to be turned into bottom-line impact for organizations that can adapt to market realities quickly enough. The network is the culprit (and solution) for much of this again: We now have pervasive social media instantly transmitting and shaping cultural phenomenon and faster financial cause-and-effect in the markets, real-time online markets, and so on. In the 21st century, following a plan is increasingly less important than responding actively and effectively to change."
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