The Small Business Social Media Cheat Sheet / Flowtown (@flowtown):
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There is No ROI in Social Media Marketing | Copyblogger
There is No ROI in Social Media Marketing | Copyblogger:
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Sales generate revenue. Marketing generates profits.
Marketing, including social media marketing, is about efficiency. Marketing is a process of decreasing the time, money, and resources required to communicate with customers and make it easy for them to buy products and services.
The more efficient your marketing is, the more profit you make. That’s what you want to optimize for.
By defining marketing as a function of profits, you create a new perception within your organization about the value of marketing.
Five Megatrends Creating 2012′s Trillion Dollar Global Sustainable Economy
Five Megatrends Creating 2012′s Trillion Dollar Global Sustainable Economy:
4. “Smart” consumers bypassing the greenwashing explosion. 2012 will see a further explosion in greenwashing as 20th century unsustainable products attempt to align with the marketing power of smart, healthy and green labels. The boomerang of this increased greenwashing will be the acceleration in the consumer’s shift to their social networks for answers they view as authentic and transparent. 84 percent of moms now rely upon Facebook and 64 percent rely upon reading blogs to make their purchase decisions. The QR code accessed by a smart phone that links to third party assessments and analysis is emerging as the consumer’s information portal in evaluating price competitiveness, product claims and product safety. 2012 will see further acceleration of the “smart” consumer overpowering traditional brand marketing greenwashing.
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4. “Smart” consumers bypassing the greenwashing explosion. 2012 will see a further explosion in greenwashing as 20th century unsustainable products attempt to align with the marketing power of smart, healthy and green labels. The boomerang of this increased greenwashing will be the acceleration in the consumer’s shift to their social networks for answers they view as authentic and transparent. 84 percent of moms now rely upon Facebook and 64 percent rely upon reading blogs to make their purchase decisions. The QR code accessed by a smart phone that links to third party assessments and analysis is emerging as the consumer’s information portal in evaluating price competitiveness, product claims and product safety. 2012 will see further acceleration of the “smart” consumer overpowering traditional brand marketing greenwashing.
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The Google+ Platform 30 Second Experience - 418 I'm a teapot
The Google+ Platform 30 Second Experience - 418 I'm a teapot: "
Groovy on Grails (21)
Hardware (2)
IDEs (1)
Java (9)
Jetty (1)"
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Groovy on Grails (21)
Hardware (2)
IDEs (1)
Java (9)
Jetty (1)"
'via Blog this'
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