How Adam Penenberg Has Legitimised New, New, New Journalism. Again.
How Adam Penenberg Has Legitimised New, New, New Journalism. Again.:
"What you are arguing here, and I agree with you, is that the old newspaper model has a vested interest in protecting the corporations that are their major source of revenue. They have also become lazy and incompetent as they often have local monopolies on the news, and prior to the growth of online media, faced little competition.
Today, more and more of what makes up an issue of a local newspaper is syndicated. The few local reporters remaining are more likely to churn out entertainment and gossip stories, as they are easier to write, require no real research, and are popular with readers (while dumbing them down at the same time). Real investigative journalism requires work, investigation and guts - attributes lacking in most mainstream media today."
Today, more and more of what makes up an issue of a local newspaper is syndicated. The few local reporters remaining are more likely to churn out entertainment and gossip stories, as they are easier to write, require no real research, and are popular with readers (while dumbing them down at the same time). Real investigative journalism requires work, investigation and guts - attributes lacking in most mainstream media today."
Analysis: What are the Web's Top Sources of Referral Traffic?
How to Dominate Google with Hyperlocal Marketing: Part 1 of 3 | RISMedia
How to Dominate Google with Hyperlocal Marketing: Part 1 of 3 | RISMedia: "real-estate-seo-hyperlocal-marketing."
Bluegrass All Over Boulder Creek
The first-ever SUMMER EDITION of the NCBS Boulder Creek Bluegrass & Old Timey Festival, which continues the NCBS Brookdale Bluegrass tradition (1999-2009). Here is all you need to know to go this weekend, July 16-18, 2010:
SLV Museum Historical Walk at Paradise Park
Join Historian Barry Brown for a walk through Paradise Park while he talks about the history of the former California Powder Works, which used to operate on the site. Learn all about the men who worked there, facing the possibility of explosions every day. See some of the existing homes which used to be bunkers where the blasting powder was produced. Learn about how the San Lorenzo Valley possessed all of the elements needed to produce the explosives and why it's no longer here.
Meet at the Picnic Grounds inside Paradise Park at 10am. Bring good walking shoes, water, and a sack lunch for a picnic after the walk.
Paradise Park, Highway 9, Santa Cruz, CA.
Meet at the Picnic Grounds inside Paradise Park at 10am. Bring good walking shoes, water, and a sack lunch for a picnic after the walk.
Paradise Park, Highway 9, Santa Cruz, CA.
5 Ways to Monetize the Future of News Media
5 Ways to Monetize the Future of News Media
Go straight to #5, do not stop:
Go straight to #5, do not stop:
Recently, I spoke with Chadi Irani, the online manager of The Palm Beach Post. Like many other traditional news organizations, The Palm Beach Post has suffered from declining print circulation and advertising revenue. Local advertisers are no longer interested in what Irani describes as “the old-fashioned, standard [ad] packages we used to throw out.”
What local businesses need, Irani has discovered, are not advertising solutions in the form of display advertising packages, but advertising partners. These businesses don’t understand how to advertise online and they want advice.
Laws of the Emerging Social Economy
Moving from change as the exception to change as the norm.
"Today we’re seeing faster consumer behavior shifts, quicker pricing changes, more rapid product cycles, and faster media feedback loops. While this can also lead to more extreme market conditions, it also enables opportunities to be turned into bottom-line impact for organizations that can adapt to market realities quickly enough. The network is the culprit (and solution) for much of this again: We now have pervasive social media instantly transmitting and shaping cultural phenomenon and faster financial cause-and-effect in the markets, real-time online markets, and so on. In the 21st century, following a plan is increasingly less important than responding actively and effectively to change."
Online Ad Spend Doubles Since 2005
In a report just released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, there are signal numbers that tell us what the next several years of the ad economy will be like. The big, compelling numbers, though: In 2005, the Internet generated 8 percent of the ad revenue in the U.S. In 2009, that share more than doubled to 17 percent, to $22.7 billion.The Newsonomics of online ad trending » Nieman Journalism Lab
The Future of Advertising is Social (Part 2) - 140 Proof
"Adding social actions to advertising increases affinity between brands and consumers:"
Social actions in ads present brands on a human level, bringing the user and the brand closer together. Allowing replies and comments on an ad links individual consumers with a real business representative.
Don’t underestimate the power of this personal connection. When a customer talks back to a brand and gets a real response, like they do when they talk to @comcastcares or @BofA_help, the brand feels more accessible. At Bubble Fusion we’ve repeatedly experienced the benefit of connecting directly with our customers, and we’ll share those experiences in a future post.
Social actions in ads provide a smoother user experience. They enable actions that users are used to taking in other parts of the site and keep the user in context. Ultimately, the ad feels like part of the platform and is more likely to be welcomed by the user.
Finally, social actions in ads offer consumers a sense of control. Voting features such as Facebook’s “Like” button or an “X” that makes the ad disappear imparts a sense of power over the ads themselves. Even if users can’t fully turn off the ads, feeling validated and listened to strengthens the user’s connection to the platform and gives the advertiser feedback on their campaign.
Lots of Clicks - Top Online Activities
Top 100 sites in 2010: Search giants, shopping, Facebook and a bit of porn | iGeneration
| ZDNet.com:
| ZDNet.com:
"According to the BBC, there are over 1.7 billion users on the web, over 154 trillion emails sent in the average day, 330,000 blog posts published in the average day and over 1.6 billion Google searches in the average day."
FT.com / Media - US media lose $10bn advertising in first half
FT.com / Media - US media lose $10bn advertising in first half: "Newspapers, for some time the weakest media performers because of the online migration of classified advertising, turned in further heavy declines. Local and national newspapers saw 13.2 per cent and 22.8 per cent falls respectively, as Sunday supplement advertising dropped 22.4 per cent nationally and 45.7 per cent locally."
U.S. Online Ad Spend to Surpass Print
US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study.
Online spending is forecast to rise 9.6 per cent to $119.6bn, while print spending will fall 3 per cent to $111.5bn, according to a survey of 1,000 advertisers by Outsell, a publishing research company.
The Convergence of Advertising and E-commerce - O'Reilly Radar
The Convergence of Advertising and E-commerce - O'Reilly Radar
"E-commerce is the killer app of the phone world. Anyone whose business is now based on advertising had better be prepared to link payment and fulfillment directly to search, making buying anything in the world into a one-click purchase. Real time payment from the phone is in your future."
"E-commerce is the killer app of the phone world. Anyone whose business is now based on advertising had better be prepared to link payment and fulfillment directly to search, making buying anything in the world into a one-click purchase. Real time payment from the phone is in your future."
Breakthrough Ideas for 2010 - Harvard Business Review
The HBR List: Breakthrough Ideas for 2010 - Harvard Business Review
Progress and Collaboration are most important to workers according to a Harvard Business Review survey.
Managers should "Cultivate a culture of helpfulness."
Progress and Collaboration are most important to workers according to a Harvard Business Review survey.
Managers should "Cultivate a culture of helpfulness."
Stop selling scarcity � BuzzMachine
Stop selling scarcity � BuzzMachine:
"value shifts from creation to curation: in a world of overabundant content, it’s the filters we need."
"The more we share our ideas, the more attention we draw, the more business we can get, the more efficient we are. "
"The more we share our ideas, the more attention we draw, the more business we can get, the more efficient we are. "
Mobile Local Media Practices
http://www.kelseygroup.com/press/pr090224.asp
Approximately 15 percent of iPhone applications are local.
The percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013.
Felton Public Mtg on Big Basin General Plan
Big Basin Redwoods State Park: General Plan in Progress
Public input on the development of a General Plan for California's oldest state park will be taken at a meeting Saturday in Felton.
The meeting will be in an open house format where the public can preview resource information and materials about Big Basin Redwoods State Park, informally talk any time during the available hours with the planning staff, and provide comments about the alternative plans for management and improvement of the park.
The Public's input will be used to develop a preferred alternative and produce the Preliminary General Plan and Draft EIR for the park.
The Public's input will be used to develop a preferred alternative and produce the Preliminary General Plan and Draft EIR for the park.
Details:
Saturday, February 6, from 1:00 p.m. to 3:30 p.m.
Location: Felton Community Hall, 6191 Highway 9, Felton, CA 95018
For more information visit the California State Parks web site
Online Journalism Handbook
Online Journalism Handbook - All The Best Journalism Tips and Tools on One Page - Bighow
Great resource for aspiring and working journalists.
Subscribe to:
Posts (Atom)